BREAKNECK x Nuffsaid Society: Our Collaboration

For years, Nuffsaid Society has been a symbol of car culture and the unapologetic love for the automotive lifestyle. If you’ve ever been around the community, you’ve seen their name on cars with their signature front visor sticker—bold, clean, and instantly recognizable. But perhaps what they’re most infamously known for is their Panty Drop hang scent, a decorative air freshener that has made its way into countless cars. It’s a name that carries a lifestyle, one that the BREAKNECK community has always resonated with.

At BREAKNECK, we’ve always admired Nuffsaid’s impact on the automotive culture. When the idea of a collaboration first came up, it wasn’t just about making a T-shirt—it was about merging two brands that stand for the same passion, yet each with its own unique lane. 

So, what happens when you bring these two together? Something that just makes sense.

A collaboration like this needed to be more than just logos printed side by side—it had to embody both brands’ DNA. We spent days in discussion, going back and forth with different ideas, making sure the design wasn’t just visually appealing but also something that would instantly resonate with both BREAKNECK and Nuffsaid supporters. 

The final piece? A design that seamlessly blends the street-style appeal of Nuffsaid with the refined, premium touch of BREAKNECK.

Also a part of the release was the Nuffsaid Collaboration Key Tags, with both brands’ names embroidered on either side.

To make the release even more exclusive, we launched a waitlist ahead of time, giving early access to those who signed up. Only they were in the know when the drop finally went live. And as a special bonus, the first 10 customers received free Nuffsaid Hang Scents and BREAKNECK Stickers.

When the BREAKNECK x NUFFSAID collaboration launched last February 28, the response was overwhelming. Orders came flooding in, and after a short period of time, the collaboration tee was completely sold out.

To everyone who grabbed a piece of our collaboration tee and supported this launch—thank you. Your support fuels everything we do. And to those who missed out? Stay locked in, because we’re far from stopping anytime soon.